Inaugural Treasury ICON Series
In July 2018, Treasury Brisbane celebrated Brisbane's 'best and brightest' designers and celebrities with the launch of its ICON fashion series. It was a privilege to stand alongside such an inspiring and talented group of Australian ICONs including Olympic swimmer Emily Seebohm who wore the APW finale look.
Sponsored by Tiffany and Co & Moet Chandon.
Graduate of the Year Awards - Design Institute of Australia
I am honoured to have been awarded the Design Institute of Australia's QLD Fashion Graduate of the Year. A big thank you to the DIAQ and the judges for this recognition. I am humbled to have been selected amongst such a talented group of finalists. Thank you to QUT and my amazing support team for the nomination.
QUT Design Festival
QUT Creative Industries Z9 Block,
In a one evening only event, QUT fashion design graduating students presented their graduate collection as part of the 2017 QUT Design Festival. The QUT Fashion Showcase was hosted at the new Creative Industries flagship building at Kelvin Grove campus, Brisbane.
I was honoured to have been presented
with the following awards:
QUT Deputy Vice-Chancellor (Vaughan-Derbyshire) Award
Papas and Pace Design Innovation Award
Design Institute of Australia Encouragement Award
QUT Fashion Graduate Peoples Choice Award
Designer at Mercedes Benz Fashion Festival
Alex Parker-Wilkin debuted outfits from her graduate collection at the 2017 Mercedes Benz Fashion Festival Next Gen show held at Old Government House.
James St Resort Week
A select edit of James St retailers teamed up with QUT fashion students to create a series of custom totes, for Resort week 2017. I was honoured to have been chosen to collaborate with James St themselves to design the official 2017 Resort Week Tote. Taking inspiration from the Ancient Greeks, James St themed the 2017 Resort Week as Urban Symposium. This Alex Parker-WIlkin X James St Tote was available for purchase at Scrumptious Reads on James St.
Jardan Industry Preview Event - James St Resort
As a part of Resort Week 2017, QUT Fine Arts Fashion students presented a preview of their graduate collection to industry guests. The event was held at Jardan furniture store with mannequins positioned amoungst the displays.
IESEG Paris Summer Exchange - Merit Based Scholarship
The Fleet Store - QUT Pop Up
The Fleet Store is an annual store run by QUT students and staff stocking fashion and art products created by QUT students. In 2016 a peer and myself project managed QUT Fleet Store, with guidance from QUT lecturer and designer of Easter Pearson, Lydia Pearson. My role involved managing a group of 30+ people, to organising the overall store launch and operation. This involved making all final decisions regarding: store operation, branding, promotional photoshoot (creatively directing, organising photographer, model, makeup), store fit-out and visual merchandising, selection of designers and products, staff hiring and rostering, product quality control, pricing and labelling, marketing and promotions, event management of store launch night, location scouting, budgeting, and store general management (staff management, stocktake). Additionally my designs were sold in the store.
Lulu and friends
- QUTopia Marketplace
In 2016, as part of a business assignment, I collaborated with 4 students from the Queensland University of Technology (QUT) business school to create a business within the simulation world of QUTopia. QUTopia is a small simulation marketplace set up by the QUT business school for assessment purposes. To take advantage of my fashion design skills we chose to create a cutesy earring brand: LULU and friends. Three character brand ambassadors, LULU, LARA and LOLA were created as a marketing tactic to sell the unique lasercut earrings to the target market. LULU and friends utilised Facebook as the sole marketing strategy where pre-orders and customisations were available, process work was shown and competitions held. We had a following of 52 people (approximately 20% of the QUTopian market.) Over the two market days that LULU and friends sold stock, 125 pairs of earrings were sold and a profitability of 67.21% was made.